I’ve recently just been freed from working inside a company that was the opposite of innovation. Simple marketing things like making graphics and videos that used to take a few days or weeks were taking months and months and years to do. The bureaucracy was stifling and frustrating. This story is the complete reverse of that. Read the story of how Jack Abraham stole some programmers and designers from their respective eBay teams and flew them all out to Sydney, Australia for a hardcore innovation session that was a catalyst for turning this massive company around.

Jack Abraham’s taxi came to a stop.

It was Saturday night, Feb. 17, 2012 — around 7:30 p.m. Outside the cab, it was dark and in the low 40s.

Abraham had arrived at San Francisco Airport. He had just barely enough time to make his flight.

Still, he hesitated, momentarily glued to the seat as the momentousness of what he was about to do fully dawned on him.

“Are you crazy?” he asked himself, out loud.

In a few minutes, Abraham and five of his coworkers from eBay would board a 14-hour flight to Sydney, Australia.

Their plan was to spend the next two weeks re-inventing the eBay homepage, based on a rough idea Abraham had pitched to Donahoe only the day before.

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Read the full story here: http://www.businessinsider.com/explaining-ebays-turnaround-2014-2